Pomegranate juice is a versatile product

Euro-East’s pomegranate juices are 100% pure juices with no preservatives. Our pomegranate juices are not made from concentrate, but are freshly pressed from fully ripe, hand-picked fruits. The juices contain only the fruit’s natural sugar—nothing added. Did you know that it takes about 2,5 kilograms of pomegranates to make one liter of pomegranate juice?

Pomegranate juice is ready to drink as is. The juice has a unique flavor that may take some getting used to: pomegranate juice is both slightly tart and sweet at the same time. There are over 70 varieties of pomegranates, all with slightly different flavors.

The availability and price of fresh pomegranates in stores vary, but ready-to-drink pomegranate juice provides you with energy all year round—and always at an affordable price.

Pomegranate juice is great for drinks and cooking

Pomegranate juice can be used in various drinks or smoothies. If you find the juice too strong, try adding mineral water or Sprite to it. You can also make beautifully colored ice cubes from pomegranate juice, so your drink won’t get watered down even on hot days as the ice melts.

You can also try pomegranate juice in cooking and marinades. Pomegranate adds depth and acidity, especially to meat and chicken dishes. The juice also makes a delicious salad dressing.

The Pomegranate – The King of All Fruits

The pomegranate has a long and impressive history: throughout the ages, the fruit has been associated with beauty, fertility, and eternal youth. In Greek mythology, the pomegranate was even regarded as a symbol of immortality and the elixir of life.

The pomegranate is steeped in symbolism and stories. Pomegranates have been cultivated for millennia and have held—and continue to hold—an important place, particularly in ancient Persia, where the fruit originated. It is also said that in ancient Greece, the only medicine used was the pomegranate. The Egyptians, for their part, buried their dead with pomegranates—as they were considered a promise of eternal life.

The main pomegranate-growing regions are in the Caucasus, but pomegranates are also cultivated in the Mediterranean region, the United States, and South America, among other places. The pomegranates used in the pomegranate juice we import grow in sunny Azerbaijan. Azerbaijan is indeed a major pomegranate-producing country: the city of Goychay hosts an annual pomegranate festival, featuring events such as a pomegranate-eating contest and a competition for the largest pomegranate.